experienced, adaptable, and collaborative designer

Principal Designer

• Led end-to-end design for white-label, consumer-facing financial customer acquisition funnel platform.
• Crafted and scaled a modular UI system (Atomic Design) allowing custom theming and consistent brand expression across client touchpoints.
• Created high-fidelity prototypes and design presentations to align stakeholders on design direction.

Senior User Experience Designer

• Co-led the Teacher Experience Design team for the Educational Content Delivery Platform, driving strategy and execution for K-12 digital tools.
• Partnered cross-functionally with instructional designers, academic leads, engineers, and product managers to deliver user-centered, accessible learning experiences.
• Designed new features that improved classroom efficiency, content discoverability, and teacher workflow speed.
• Enhanced visual design and UI accessibility, aligning patterns and flows with WCAG 2.1 guidelines.
• Iterated on UI patterns based on data and feedback, creating scalable design systems for cross-product consistency.
• Redesigned all components to meet accessibility compliance, securing an Accessibility Compliance Report for the platform.

Senior Product Designer

• Designed and refined complex financial lending workflows, improving task accuracy and trust through well-crafted interactions and micro-copy.
• Integrated decision prompts to guide users through sensitive financial contexts, reducing error rates.
• Advocated for WCAG accessibility standards, ensuring inclusive consumer-facing products.
• Accelerated product validation by implementing multi-concept prototyping with direct user and stakeholder feedback loops.
• Built a Figma-based design system with SCSS design tokens, streamlining engineering handoff and reducing delivery time.
• Designed direct-to-consumer mortgage funnels and self-help application flows to optimize customer acquisition.

Senior Product Designer

• Collaborated with startup clients on 0-1 product launches, with a strong emphasis on usability, accessibility, interface simplicity, and design craft.
• Led UX/UI strategy and design for apps and enterprise tools across multiple industries.
• Delivered user flows, interactions, and prototypes to agile engineering teams providing continuous support throughout the development life cycle.
• Mentored and led client product design teams with a focus on fundamental design skills.

Design Director

• Increased user engagement by 30% through targeted email design initiatives and improved interactive experiences.
• Led digital design for online properties and native iOS applications, enhancing overall usability and functionality.
• Collaborated with advertisers to create custom integrated ad placements, boosting brand awareness and revenue.
• Designed custom event websites to showcase content and sponsorship opportunities.

Lead UX/UI Designer & Art Director

• Led UX and visual design for CNET.com News improving engagement and interaction.
• Consistenly grew the user base through iterative feature launches, A/B testing, and data-driven design.
• Designed and developed reusable product feature components, reducing build time and increasing ad-driven revenue by 25% over four years.
• Advocated for visual consistency by scaling design standards and editorial product guidelines across CBS properties.
• Designed content-forward editorial special features with a focus on narrative stroytelling, discovery and reader retention.
• Collaborated with editorial, product, and marketing teams to elevate content presentation across web and mobile.

Graphic Designer

• Designed marketing campaigns, tradeshow materials, and digital assets to promote membership and engagement.
• Increased membership by 20% (to over 20,000 members) through targeted design initiatives.
• Produced visually compelling layouts and graphics supporting brand awareness across print and digital.