I'm
Not
Normal

Design
Solutions
Beautifully.

    — Designer — Principal.  — Experienced — Decades.     — Proficiencies — Broad.

The
Short
Version.

Before becoming a professional designer, I spent several years as a server and bartender. It's not the path I wanted long-term or one that's made for everyone, but it did teach me how to read people, anticipate needs, and create frictionless, and emotional, experiences.

At 25, I went back to school to finally pursue the path I'd always wanted. Design. It marked a sort of new start and the chance to build a career centered on creativity, problem-solving, and having a meaningful impact. Designers should really, and truly, be invisible.

Almost two decades later, I've built a career that spans product, UX/UI, web, and marketing. I help teams bridge gaps, connect strategy to execution, and create solutions that balance user needs with business goals.

For me, Design still comes back to lessons learned in restaurants. The details matter. Paying attention, noticing nuance, and understanding people turns ordinary interactions into effortless experiences.

The
Featured
Project.

FinTech
My Role
Outcomes
  • Increased sales & client adoption
  • User Experience wins resulting in abandonment rates decreasing by 12%.
  • Premium Visual Upgrades that reinforce trust and security

Selected
Works

abstract tree diagram of nested sections within sections
EdTech

Simplifying Content Discovery for Educators

Centered on improving how educators and administrators find and access instructional materials to be more intuitive and transparent.

  • Secure Projected State Review Revenue
  • Simplify Navigation
  • Systematically Implemented
Relationships Basic Venn Diagram
Systems

Laying the Foundation for Scalable Internal Tools

Create a baseline foundation for engineers to quickly, and efficiently spin up custom applications for internal business partners.

  • Increase Productivity
  • Standardize Common Elements
  • Advocate good design
Relationships Basic Venn Diagram
Systems

Online Account Opening that People Can Trust

Evaluate, then improve Terafina's platform with a focus on usability, efficiency, and trust

  • Increase Adoption
  • Reduce Abandonment
  • Build Trust

Other
Recent
Projects.

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0-1

An Identity Solution For The Modern Age

A novel application for managing, utilizing, storing, and sharing Personally identifiable Information when you need it most and at your fingertips.

Task oriented application with different screens
eComm

Helping Homeowners Manage Owning a Home

A task-focused experience that blends personalized checklists with contextual access to professional services and home improvement tools.