mark@hobbs.design
Designing complex products that improve conversion, trust, and engagement. From problem definition to shipped outcomes.
I design complex products that drive engagement, trust, and behavior change. My work spans from problem definition through delivered, and shipped outcomes.
Thoughtful product design that holds up under real-world complexity.
Design is rooted in empathy, especially in complex or high-stakes product environments. I like working in the overlap of user behavior, technical realities, and business constraints. That's usually where things get messy, and where I'm most effective. I focus on turning that mess into something clear, usable, and scalable. Not just something that looks good, but something that actually works when it ships.
Shape product direction and simplify complexity so experiences feel clear and usable.
Accessibility isn't a layer, it's part of how I structure flows, interactions, and decisions.
Take product, technical, and business limitations and turn them into practical solutions.
Build patterns and foundations that scale without losing clarity or cohesion.
Bring focus to products that have grown complicated, and make them easier to understand and use.
My approach to process
No two projects are the same, and I don't follow rigid processes just to say I have one. My approach is flexible, but grounded in a few consistent principles; clarity, strong fundamentals, and understanding what actually matters. I spend time figuring out the real problem before jumping to solutions, then work toward something that feels intentional, usable, and built to last.
Start with the real problem
Dig into what's actually broken before designing solutions.
Design for clarity
Make sure structure, hierarchy, and meaning are doing the heavy lifting.
Use fundamentals as leverage
Typography, spacing, and restraint aren't decoration, they're what make things work.
Let constraints do their job
Use limitations to focus decisions instead of fighting them.
Execute with all the way through
Stay close to the details so what ships actually holds together.
Work I've done.
A curated selection of product design work across enterprise platforms, SaaS products, and consumer experiences—each balancing craft, systems thinking, and real-world constraints.
Terafina
Improving onboarding conversion in a high-friction financial platform
Improved onboarding conversion and trust by reducing friction and clarifying key flows in a white-label financial platform for credit unions and smaller institutions.
View Project →
Union Home Mortgage
Making complex internal lending workflows faster and more reliable
Built a flexible foundation that enabled teams to create internal lending tools more quickly, improving consistency, reducing errors, and supporting complex business workflows.
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McGraw Hill Education
Making content discovery usable in a complex education platform
Simplified how educators discover and access instructional materials by bringing structure and clarity to a complex education platform, improving usability and reducing friction in how they navigate large content libraries.
View Project →
About me.
I'm a full-stack product designer by practice and a true generalist at heart. With nearly two decades of experience, I've worked across internal tools, B2B platforms, and consumer-facing products in industries ranging from media and publishing to highly regulated financial services. I'm driven by curiosity, continuous learning, and the humility to admit being wrong and drive to be better because of it.
I spent several years in hospitality, learning to read people, anticipate needs, and create frictionless, emotional experiences—lessons I carry into every design decision.
At 25, I returned to school to pursue design, building a career centered on creativity, problem-solving, and impact. Like great hospitality, the best design feels effortless.
Design that connects. Experiences that feel human.
Nearly two decades later, I've worked across product, UX/UI, web, and marketing—connecting concepts to execution and creating solutions that balance user needs with business goals.
Good Design will always comes back to nuance, attention, and human behavior. Having command of these transforms ordinary and mundane interactions into experiences that feel natural, and more human.
Get in touch.
Let's Have an 8-bit coffee. Reach out and say hey, we can discuss design principles, fundamentals, why the details matter, and how we can bring humanity back to the practice of design.
